From the course: How to Sell on Value, Not Price
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From the course: How to Sell on Value, Not Price
Next steps
- So there we have it. You've completed this course about selling on value and not on price. We've covered gathering the information you need to help sell on value, we've educated the customer and reframed their mind into somewhere you can sell on value and not compete only on price, we've linked your product or service to their needs, and then finally, we've learned how to talk about benefits, and not features, to your customer, which is where the true value lies. Just remember, price is what you pay, value is what you get. So getting that value as high as possible is key to not competing on price. And then value is in the eye of the buyer, so it's important to understand what their wants and needs are. Then speak about those benefits linked to those wants and needs. Emotions are stronger than anything else, so if you can sell against emotional needs, make sure you do. And then finally, remember to always…
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