From the course: How to Write a Press Release
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Gather stakeholder quotes
From the course: How to Write a Press Release
Gather stakeholder quotes
- [Instructor] Now it's time to inject some credibility into the release. Let's validate that nicely-crafted first paragraph with a quote. The first quote is typically from a key stakeholder. Stakeholders can include the president, CEO, product manager, founder, or whomever is in charge of the vision for this news. Their purpose is to add a bit of personality, character, and subjectiveness. Here's a good example of a stakeholder quote using the education company Aceable as an example. "This next round of funding will fuel "the next inflection point Aceable's journey," said Blake Garrett, CEO of Aceable. "This past year, we were able to validate "that our teaching methodology is head "and shoulders above the competition "and now it's time to expand our catalog "of five-star products across more markets "and education verticals." And he goes on, why is this a good quote? It showcases that the company is growing. It…
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