From the course: How to Write a Press Release
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How to use social media to amplify your press release
From the course: How to Write a Press Release
How to use social media to amplify your press release
- [Instructor] Social media is powerful in so many ways. We love it. We hate it. We love it again. You might think what did Twitter, LinkedIn or even TikTok have to do with getting my press release noticed? Well, if used correctly, it can absolutely help your news be seen and heard by your target audience. After you've decided where you'll host your release, whether that's somewhere on your website, a blog, a news wire, you can promote it on social media. In terms of choosing the right outlet, you want to go where your audience is. Do you have a following on Twitter, on LinkedIn, on TikTok or is it meta, formally known as Facebook? Once you have the link to your press release ready and have determined your appropriate platforms, here are some helpful tips for amplifying your press release on social media. One, determine your social media channels by asking yourself where your customers are and where you have the biggest…
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