From the course: How to Write a Press Release
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Why is a press release important?
From the course: How to Write a Press Release
Why is a press release important?
- [Narrator] Back in the day, press releases were the number one form of getting information out there to everyone. This day and age, we have so many more options, from blogs to social media and more. However, press releases still serve a purpose and can be very effective. Here are five reasons why press releases are still relevant. They do get reporters to write stories about the news. They do directly communicate news to customers, analysts, partners, investors, or other key audiences and stakeholders. They're great for formerly announcing that specific event taking place. They're important for improving search engine optimization, otherwise known as SEO. They make executives, partners, or other key stakeholders feel confident about your business. If used correctly, press releases still serve important business functions. With the right strategy, press releases allow brands to build credibility over time with…
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