From the course: Leading with Innovation in the Age of AI
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Design thinking
From the course: Leading with Innovation in the Age of AI
Design thinking
Think about how you felt when you first held, looked at, or used an iPhone. Or what was it like when you first walked into an Apple Store? Was it utterly different? Very intuitive? Pleasing to the eye? Did the experience touch your brain as well as your heart? Welcome to the concept of design thinking. Design thinking is a process to come up with creative solutions to problems as diverse as designing a course in math, a voting machine, or even a city. Design thinking puts the user at the center. The core idea is to aim for zero distance between the product, the service, or the experience and the user. Distance refers to not just physical distance. It's also other dimensions like economic distance, cognitive distance, behavioral distance, and emotional distance. The idea of zero distance is not as simple as it may sound. Take Amazon. It would be easy to assume that there is not much Amazon could do to reduce the distance between you and the company. You log in to the Amazon website…
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