From the course: Leading with Innovation in the Age of AI
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Reengineering the value chain
From the course: Leading with Innovation in the Age of AI
Reengineering the value chain
Plenty is a high tech vertical farming startup in San Francisco that grows up to 350 times more produce in a given area than conventional farming, and it does this while using less than 5% as much water. So what's Plenty's innovation? Grow plants in vertical farms inside buildings, rather than on the open field. LED lights act as substitutes for natural sunlight. Nutrient rich water solution eliminates the need for soil. And climate control regulates temperature, humidity, and CO2 levels. Given the design of vertical farms, they can be built inside cities or even deserts, places that we would not normally associate with farming. As a result, vertical farms also cut down dramatically on supply chain costs. Not surprisingly, in 2024, Time magazine included Plenty in its list of America's top green tech companies. Plenty strategy is an example of radical innovation by re-engineering the value chain. They have taken an existing market need, fruits and vegetables, and completely…
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