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Journey Map

Journey Map

- Having created the personas. The next question to be addressed is this, how do people actually use our product? This is a fundamental question that can't be ignored because you need to understand the entire experience from the user's perspective, and that includes emotions, pain points, and even delight. And this is where a journey map comes in. What's that, you may ask? A journey map is a visualization of how a user interacts with a product and allows you to see the product from their point of view and their experience from initial contact to completion. User journeys work best when the team needs to understand the entire experience and help the team prioritize tasks based on user need. When creating a journey map and you're looking at one right here, keep these steps in mind. Define a scope. You can approach this in two ways. The first is to produce a high level map covering every possible scenario that will…

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