From the course: Learning AI for Business Analysis

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Generative AI for business analysis

Generative AI for business analysis

From the course: Learning AI for Business Analysis

Generative AI for business analysis

- What makes generative AI so important is that it's like a gateway to leveraging other artificial intelligence capabilities. It's also providing opportunities to completely reimagine business processes and customer experiences. Generative AI is about understanding and generating text and content. I like to think of generative AI as an assistant who has lightning speed access to research, creates what I ask, and in many formats, including text, audio, and images among others. The quality of response I get is greatly dependent on how well I understand the data it's trained on and how well I guide or prompt the AI to find relevant information. Just like if I have a human assistant, I need to understand their knowledge limitations, their sources they have access to, and give them good context and instructions to guide their thinking to the right set of information. And just like humans, it's easy to misunderstand and provide the wrong information in a response. Next, let's explore how…

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