From the course: Learning Design Thinking: Lead Change in Your Organization

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Set a shared goal: Mission countdown

Set a shared goal: Mission countdown

From the course: Learning Design Thinking: Lead Change in Your Organization

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Set a shared goal: Mission countdown

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Creating products and services today is inherently multidisciplinary. Everyone on the team brings a different set of skills needed to make a great product. One challenge is keeping all that skill, expertise, and passion focused on the same goal. Agreeing on the problem you are trying to solve and why it matters, will set the stage for a successful collaboration. One of my favorite tools for this is the mission countdown activity. It's a 45-minute activity that takes us from those long, verbose, and hard-to-follow mission documents to a tight four-word summary of what are we trying to do, why, and for whom. At the end, you'll have a four-word mission statement like accelerate health through relationships, which answers what are we trying to do and how we'll do it. Of course, there's a lot more behind those four words, like relationships for whom? In this case, for research physicians and health entrepreneurs. Or where do those relationships happen? In this case, it was a newly built…

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