From the course: Learning Local SEO
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Identifying keywords for your business
From the course: Learning Local SEO
Identifying keywords for your business
- [Instructor] Every search starts with a word, or more likely, a group of words. These words are called keywords and keywords are at the heart of SEO. To rank high in search results, you need to identify the most important key words or keyword phrases you're potentially customers are using to find your website, or more specifically, the individual pages on your website. And then you need to include those keywords on your webpages. There are two main types of keywords people type into Google or other search engines. The first is seed keywords. These are words relevant to most of your website or the main pages of your site. If you think of a plant, the seed is the starting point of how the plant grows. Seed keywords are the same type of thing. They're the starting point of most keyword research. The second type is long-tail keywords. These are several keywords or keyword phrases. Typically these phrases are three or more…
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