From the course: Learning Logo Design
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Handling client feedback - Illustrator Tutorial
From the course: Learning Logo Design
Handling client feedback
- [Instructor] The period of time in between when you present your design directions to a client and when they respond with their feedback came be one of fear and loathing. We all hope a client likes what we created on their behalf and we also hope any revisions they request won't degrade a design once implemented. In this movie, we're going to review the feedback from Elevated Culture and Cascade Lakes and respond to it. So let's get started. First, we'll start with Elevated Culture and the design direction that Omar picked was this one. Now, when I presented my design directions, I said if he picked a certain design, I would give him the other designs that correlate with it stylistically as secondary brand graphics and that's what happened. He picked this as his primary logo design for his branding and then the secondary graphics are going to look like this. Now, the one revision he did ask me to do is in…
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Contents
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Picking an appropriate style7m
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(Locked)
Thumbnail drawing28m 57s
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(Locked)
Refined drawing19m 31s
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(Locked)
Craftsmanship methods26m 21s
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(Locked)
Holistic creative process34m 18s
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(Locked)
Art directing yourself5m 33s
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(Locked)
Creating customized logotypes17m 42s
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(Locked)
Texturizing a logotype11m 53s
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(Locked)
Presenting design directions12m 21s
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(Locked)
Writing design rationales4m 8s
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(Locked)
Handling client feedback14m 6s
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(Locked)
Setting up final deliverables11m 51s
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