From the course: Managing Platform Products
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APIs and platforms
From the course: Managing Platform Products
APIs and platforms
- We can't talk about platforms without talking about APIs. They're one of the interfaces that allow partners to integrate with the platform's capabilities. You can have the best capabilities and features within your platform, but without solid APIs it will be challenging to integrate with them and drive value. So what is an API anyways? API stands for application programming interface, and they enable different forms of connections to form between software products so that data can be exchanged, so that actions can be taken, and much more. You can think of APIs like the little bumps on a Lego brick that allow you to join them together and form a larger structure. And they do this behind the scenes, sharing information that exists within other apps. Take a delivery company like DoorDash as an example. Have you ever ordered a snack and then watched your delivery driver get closer and closer in real time? That is an…
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