From the course: Market Research Audience Segmentation: Cluster Analysis and Personas
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From the course: Market Research Audience Segmentation: Cluster Analysis and Personas
Next steps
- [Narrator] Congratulations, you've just mastered a technique that most companies aren't even using yet, but it has the potential to skyrocket your business. Cluster analysis isn't just another tool in your research toolbox, it's a strategy that leads to deeper audience segmentation, which in turn leads to smarter, targeted decisions that can give you a competitive edge. Think about it, you've learned how to break your audience down into distinct, actionable segments, and you've created personas that go beyond just demographics. You've identified what really drives different groups of customers, and now you know exactly how to tailor your messaging, product features, and customer experience for each one of those segments. This is the kind of insight that takes your business from reactive to proactive. Instead of guessing at what your customers want, you are creating marketing campaigns, products and services that are based on real data, and that means you're always one step ahead…
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