Market Research Audience Segmentation: Cluster Analysis and Personas
With Sarah Weise
Liked by 22 users
Duration: 41m
Skill level: General
Released: 1/28/2025
Course details
Unlock the secrets of audience segmentation and cluster analysis to transform your marketing and business strategies. This course starts with a thorough introduction to audience segmentation and the powerful role cluster analysis plays in identifying distinct audience segments. Learn when and why to leverage cluster analysis over other methods for pinpointing key audience groups.
Then, see the practical aspects of conducting cluster analysis and dive into designing effective surveys tailored for segmentation, utilizing advanced software tools, and interpreting the data to discover your most valuable audience segments.
Lastly, see how to translate insights into action and master the art of building detailed audience personas from segmentation data, applying these insights to enhance your marketing and product strategies, and measuring the impact on marketing performance.
Check out this course to learn to conduct robust audience segmentation and apply the results to drive strategic business decisions.
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