From the course: Marketing Analytics: Decoding the Conversion Funnel for Revenue Growth
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Final exercise: Apply the 5-line hypothesis formula
From the course: Marketing Analytics: Decoding the Conversion Funnel for Revenue Growth
Final exercise: Apply the 5-line hypothesis formula
Congratulations! You nearly made it to the bitter end. To tie everything together that you learned so far, here's a final exercise for you. Your job is to apply all the learnings to date to fill in the hypothesis formula using a website or a client site that's relevant to you. If you don't have either available, you can go ahead and use the Google Merch Store site as an example. Just pick a different section that we haven't already worked on. As a reminder, here's the hypothesis formula. Looking at this formula or using the text file below, go through each line and customize the formula to match your own funnel. Your goal is to fill in the blanks. Start by using the data you've gleaned from your own analytics as you found from previous chapters to identify the biggest pain point in the funnel. Then, apply the data to justify your observation and state its importance. Next, turn to best practices or existing case study evidence, like what's available on Guess the Test, to come up with…
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