From the course: Marketing Analytics: Decoding the Conversion Funnel for Revenue Growth
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Scan for success
From the course: Marketing Analytics: Decoding the Conversion Funnel for Revenue Growth
Scan for success
What's the simple solution to pinpoint the most obvious leaks in your funnel? It's scanning the data points up and down. While scanning up and down, look for any outliers or numbers that buck the trend and stand out from the average, and pay special attention to these spots. For this scanning exercise, don't worry about the not set page row. That's just Google's way of saying they're not really sure where users are coming from. Also, for now, don't include the page that displays a forward dash symbol. That's Google's way of saying it's the homepage. And while the homepage may indeed be an important part of your funnel analysis, for now, we're just going to focus on the top viewed product pages. If we look at this chart and scan up and down in the sessions section, we can see the figure for the Google stationery store is an outlier. It really stands out. Compared to the other top most viewed product pages, the stationery store has by far the most sessions, which is Google's name for…
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