From the course: Marketing Automation: How to Build a Successful Campaign
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List management
From the course: Marketing Automation: How to Build a Successful Campaign
List management
Ever hear the phrase garbage in, garbage out? This is a concept meaning the quality of the output is determined by the quality of the input. In marketing terms, this simply means your list. If you have bad data or an incomplete list, your marketing campaigns will not work and you will be wasting tons of time and money. Don't get me wrong, it's a lot of work to manually check and update your list, but it is the perfect task for marketing automation. Here's how to use marketing automation to keep your marketing lists clean and updated, ultimately producing better campaign results and highly engaged customers. The first way is called data enrichment. You can create automated campaigns that will reach out to people in your database targeting those who have incomplete records, no email address or mobile phone. Create a campaign that automatically reaches out after a certain period of time, asking them to confirm the current contact information or update the fields that are either blank or…
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