From the course: Marketing Tools: Automation
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Evaluating tools for marketing automation with G2.com - MailChimp Tutorial
From the course: Marketing Tools: Automation
Evaluating tools for marketing automation with G2.com
- [Instructor] When it comes to determining what business software is available and just how popular it is, these days, I find myself turning to G2 as a resource for peer-to-peer reviews. And I'll start here at g2.com. So, right away, you can enter in a product name or a software category. Let's go ahead and search for marketing automation. So, for starters, you have access to the list of marketing automation software that's been reviewed on G2. And right away, this can be super helpful in understanding just how popular a particular software is. But what I find even more interesting is looking at the automation category in a grid view, which you can do in the upper left hand corner. Here on the grid, we can see the leaders in the upper right, HubSpot and ActiveCampaign, followed by contenders on the upper left, niche, and then high performers. And this is really nice because you can navigate around to evaluate lesser…