From the course: Marketing Tools: Automation

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Oracle Eloqua overview

Oracle Eloqua overview - MailChimp Tutorial

From the course: Marketing Tools: Automation

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Oracle Eloqua overview

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- [Instructor] As companies scale, so does the complexity of the customer journey, and for most enterprise organizations, multiple teams are aligning to manage multiple product lines across multiple target markets. Now, managing complex flows across so many discreet pathways is nearly impossible without a robust automation tool, and that's where Oracle's Eloqua comes in. This automation tool is considered to be one of the most powerful in the industry, mostly, because of their robust network of over 700 integrations, meaning you can align almost any existing enterprise application to your automation needs. Now you can learn more about the product at eloqua.com and you'll immediately find out that it has a lot of the same features that you'd come to expect in an enterprise software, capabilities like campaign orchestration, segmentation and targeting, and lead management. But it also layers in even more advanced…

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