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From the course: Mastering SEO: How to Develop a Superior SEO Strategy

Intro to SEO strategy

From the course: Mastering SEO: How to Develop a Superior SEO Strategy

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Intro to SEO strategy

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Every search result from recipes to sports scores is influenced by SEO. That's why it's so important to know how it works, to have it help your business or website. Many companies are marketers want to be more visible online, but they don't know where to start. They may feel so behind competitors or unsure of what changes they can make that will actually move the needle. Knowing SEO best practices like the ones given in this course, can give you a head start on making an impact on your online presence. My name is Kelsey Jones and I'm an SEO strategist and speaker. I've spoken around the world on SEO and content and I've worked with both Fortune 500 organizations and major universities like Columbia Business School and Grand Canyon University. Over the past two decades that I've been building websites, I've seen the importance of bridging the gap between the creative and business sides of marketing to drive revenue. That's why I got my MBA in 2021 so I could learn more about how marketing affects the bottom line. This course will cover the important basics of SEO from the top types to keyword research basics. Then it will move on to building SEO reports and completing SEO audits. You'll feel empowered to run your SEO program effectively and efficiently so you can start seeing more website traffic and conversions. Let's go.

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