Creating surprising talking points - LinkedIn Tutorial

- If you follow our framework, you'll lay down robust foundations for your professional brand identity. - You'll build an engaged following who trust your opinions on your core content pillars. - You'll grow more comfortable and confident in your voice. So what's next? - Once you've earned your audience's respect, you can afford to test the water with bold, unexpected posts. - Consider sharing something personal or opinionated. - [Mike] A few months ago, I posted that I was leaving a social media platform after a decade. It was outside my content pillars, and I assumed it would only attract a few comments, but it ended up being my most shared and debated post of the whole year. - Authenticity and courage stand out. Posting a thoughtful and very honest reflection on how you feel or how you navigated a challenging setback can bring you and your community closer. - You might make an unusual request seeking a mentor in a niche field or publicly committing to a huge personal goal. - These are precisely the sort of posts that showcase your sincerity and ambition. - Then use LinkedIn to manifest it. Frame it honestly, give it context and make it clear why it matters. - Let your audience rally behind you. It's astonishing what can happen when you tap into their goodwill. - If everyone else posts predictable platitudes, your creative leap will feel all the more refreshing and memorable. - You've established your identity. Now is the time to take a confident stride beyond the ordinary. Let's see how daring you can be. - Take action. Post about something you've always wanted to ask for. A recommendation from a respected leader, a collaboration with a key influencer, or simply advice from those who've walked the road before you.