Don’t just post—optimize! - LinkedIn Tutorial

- To make your posts stand out, you must master the techniques that amplify your voice and increase the visibility of your posts. - Think about timing windows. If your audience is local, posting between 8 and 9:00 AM is often a good time. If you miss that slot, then midday can work for the lunchtime peak. - Hashtags can work, but are also a divisive topic amongst LinkedIn's biggest voices. - [Instructor] On one hand, the right hashtag can sometimes get you into the timelines of people interested in the same topic. - [Instructor] But some people overuse them and it makes the post stilted and difficult to read. - Be wary of tagging lots of different people in your posts. - If you tag someone and they don't react or comment, it can actually damage the performance of your post. - Think of each post as a conversation starter, not a monologue. - Use your post to pose a question, invite a debate, prompt your audience to reply, share, or link to a colleague who'd find your insights helpful. - [Instructor] Calls to action matter. A question at the end of your post will nudge people to get involved. Even something as simple as what's your take will make it easy for them to respond. - Don't forget about analytics. Your LinkedIn dashboard offers a treasure trove of clues: who's engaging, their job titles, and where they're based. - The more you know, the sharper your strategy can become. - Optimizing your post ensures what you share has the best possible chance to spread, resonate, and inspire. It will give you the best return on investment of your valuable time. - Take action. Study your analytics closely. As your profile expands, so too will the diversity of your audience. Keep pace by refining your posting times, your tags, and your calls to action.