How ChatGPT is changing marketing

(soft music) - Artificial intelligence and ChatGPT are changing everything as it relates to the way that marketers work. If you don't believe it, that's okay. You're going to get left behind because at the end of the day, this technology is going to advance the way that marketers create content, tell stories and ultimately connect with their audiences. Here's one of the biggest ways that it's going to change your life. When you think about content and you're thinking about stories that you can tell, content that can resonate with your audience and truly connect with them emotionally, ChatGPT can be a great starting point. But it's not going to give you the stories, the hook, the message that is going to be remembered, that is going to shape culture. It's not going to do that. So you as a marketer, if you want to be different from the rest, your opportunity exists in essentially taking what ChatGPT gives you and taking it to the next level. (soft music)