From the course: OMCA™ Certification for Digital Marketers Test Prep

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Defining the marketing automation workflow

Defining the marketing automation workflow

From the course: OMCA™ Certification for Digital Marketers Test Prep

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Defining the marketing automation workflow

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- In this day and age every business wants to be like amazon.com. So how do you get there? Through marketing automation, this is both software and techniques of increasing sales through pre-planned and personalized communications to prospects. I'll walk you through how this works and provide the definitions you'll need for your OMCA exam along the way. The first interaction with a visitor to your marketing is called a contact. This means that they have responded to one of your marketing campaigns, when the contact has given you their name and contact information, this is called a lead capture. It typically happens through downloading a white paper research report or registering for a webinar, through an online form, the lead provides data about themselves and their company. This information creates a record in the CRM, customer relationship management software. Information about the contact's business is called…

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