From the course: Optimizing Video Content for Social Media
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An introduction to analytics for social video
From the course: Optimizing Video Content for Social Media
An introduction to analytics for social video
- Now, you're going to likely want to keep track of how things are working on your video. With the platform here like Vimeo, I can get centralized analytics for a video by using its ability to publish to multiple social networks. You also though on services like Vimeo and YouTube, start to get more information about how a video is doing. This is important because you can really evaluate what's working and what's not working. Let's take a look at two analytic reports here, and I'll point out a few things you may want to pay attention to. Now, what I suggest is you go to one of the videos that you have, and then you click on analytics. This is YouTube's page. This will help you understand the relative popularity of your video. And obviously here, I'm showing you a video that's been out for quite some time. This will allow you though to judge what's been happening. So here we have a longer video and it's been consumed for…
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