From the course: Organization Tips for Event Marketing
Join today to access over 24,700 courses taught by industry experts.
Identify your target audience
From the course: Organization Tips for Event Marketing
Identify your target audience
Identifying your target audience is crucial for tailoring your event marketing strategy, ensuring every message hits home and drives attendance. Without this insight, your efforts could fall flat, missing the opportunity to connect with those who matter most. Today, I’ll share three strategies for accurately identifying and segmenting your target audience. This will allow you to effectively tailor your marketing strategies and attract your ideal attendees. Start by analyzing your current audience. Your audience can include customers, social media followers, email subscribers, and website visitors. You'll want to assess their demographics: age, gender, location, job title, industry. Then, analyze their interests and learn what resources and topics the audience is looking to learn more about. Next, create audience personas, which are detailed characterizations that represent your ideal attendees. It'll improve your ability to predict what your ideal attendees might want from your event.…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.