From the course: Performance Marketing: Using Video Ads to Generate Leads
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Develop content themes
From the course: Performance Marketing: Using Video Ads to Generate Leads
Develop content themes
Have you seen a post where professional tells a story, usually to highlight a strength or lesson they learned that they take into their work while encouraging you to do the same? The reason why those can work well on multiple platforms is because we use social media to be social. Finding your content themes and scaling them up allows you to experiment and hone in on what resonates with your core audience the most. Let's talk about how identifying content themes can help you effectively generate leads and ultimately make sales. Not to put you on the spot or anything, but I want you to think about your brand strengths. Are you selling quality? Are you marketing your trustworthiness? Or are you a disrupter with a bold take on your industry that no one else has figured out yet? One example of a content theme is about you style storytelling. You can, and should, center your services, products, offerings, past client experiences, and or emotional appeals. If you got an outstandingly…
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