From the course: Performance Marketing: Using Video Ads to Generate Leads
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Scale video campaigns
From the course: Performance Marketing: Using Video Ads to Generate Leads
Scale video campaigns
When you get to the exciting point where your video ads are generating buzz and delivering results, you're ready for the challenge of scaling, reaching a wider audience without sacrificing cost effectiveness. Scaling can be tricky, but when done right, you can both expand your reach and keep your budget under control. Before you scale, try to get as much data from your existing campaign as possible. What demographics, platforms, and aspects of your video are driving success? Is there something you can stop doing or do more of before you scale? Asking yourself these questions will allow you to reach some of the right answers, and to spend your scaling money wisely. From there, you have a few options to take and you can take a combination of them. You can do more A/B testing if your audience size and budget allow it. I recommend starting each campaign with an A/B test before unleashing your total budget on one video or one audience. If you found a winner, keep challenging that winner to…
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