From the course: Performance Marketing: Using Video Ads to Generate Leads
Join today to access over 24,700 courses taught by industry experts.
Set your video ad campaign objectives
From the course: Performance Marketing: Using Video Ads to Generate Leads
Set your video ad campaign objectives
How do you spend your free time on the internet? I'm guessing you probably do the same thing you're doing right now watching a video. Videos, and therefore video ads are an extremely powerful tool for your brand or your business. So if you want to meet your audience where they're at, you'll want to set objectives for your video ad campaigns. Making videos really is the fun part, but I also find planning and goal setting to be just as fun. And we're going to start there because those who know will tell you planning makes video production easier. Not sure where to begin? Don't worry, I'll break it down for you in a simple, easy to understand way that you can apply to your brand. First, identify your marketing objective or the measurable outcome you want to achieve with your ad campaign. Some common objectives are brand awareness, building your audience through lead generation, engaging customers, strategic research and of course, to make your big sale ask. Next, think about who your…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.