From the course: Performance Marketing: Using Video Ads to Generate Leads
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Use narrative structures for video ads
From the course: Performance Marketing: Using Video Ads to Generate Leads
Use narrative structures for video ads
Why do some ads stick with you when others don't? You say the tagline, you hum their jingle, and you remember the storytelling. When you're making compelling content for ads, you can deploy narrative techniques in order to leave an emotional impact on your audience. So I'm gonna encourage you to ditch the boring product demos and dive right into the power of storytelling. Why stories? Well, speaking for myself, I've seen tons of content and many, many more ads. Not everything stands out or stays in my memory, but the ads that I do remember, those don't feel like ads. They tell stories. Stories that grab attention, spark emotions, and make us remember things. They're like tiny magnets for viewers. So how do we craft a killer story for a video ad? Here's a common story theme as an example, the hero's journey. Every good story has one, even if your ad is just seconds long. We've got our hero, the viewer, facing a challenge, their everyday struggle, and need of something or someone, to…
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