From the course: Predictive Customer Analytics

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- Roger has complained about quality issues with his laptop to his vendor. It took multiple iterations for the vendor to fix them. Roger expressed his unhappiness. The vendor offered him a discount coupon for the next purchase. Roger still went to a competitor. Why? A discount coupon kept Jessica from moving over to another vendor, so why didn't it work for Roger? Different customers react differently to different offers to keep them. It is important to identify what works for each customer and extend them the appropriate offer. This use case can help you do that. Suppose your business has a list of offers which can be use to entice your customers, say discounts, extended warranty, gifts, movie tickets, et cetera. The goal of this exercise is to identify the best offer for each customer that would entice him to stay with you. There will be two sets of data used for this use case. First, it'll be the demographics data…

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