From the course: Producing Podcasts

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Creating a SEO friendly title and description

Creating a SEO friendly title and description - Audacity Tutorial

From the course: Producing Podcasts

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Creating a SEO friendly title and description

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Do you already have the perfect podcast title in mind? Maybe you've already spent months dreaming about the perfect creative title that would win awards just for being so amazing. Well, hold on one second. Let's take a moment to consider how important your podcast title is and how to make sure it helps people find your podcast. Apple Podcasts is still the number one place to find podcasts, and most podcast listeners listeners, 65% of them, listen on an Apple device. And many other podcast apps use Apple's podcast directory. That means we have to understand how Apple's search engine works if you want most podcast listeners to be able to find your podcast. Due to some limitations in Apple's podcast search engine, listeners can actually only search for the show title, the episode title, and author fields. Additionally, a web search is still the number one way that most people find a podcast, and Google prioritizes audio content, images, and video over the text content. This means that…

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