From the course: Product Management: Building a Product Roadmap

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Why product roadmaps fail

Why product roadmaps fail

From the course: Product Management: Building a Product Roadmap

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Why product roadmaps fail

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- In order for a product roadmap to be successful, it needs three things. It must be based on a sound product strategy. It must be realistic. And it must be fully supported by the key product stakeholders. And when a product roadmap fails, it's always because one of these things is missing. The most common failures I've seen come about because someone tries to shortcut the process and fails to accomplish one of these things. Many organizations have a strong and persuasive leader who cares deeply about the future of the business, who's very knowledgeable about the market, and who thinks that they know exactly what we should build next. This is typically the founder, but it could be the CEO or the sales leader or even the CTO or product leader. What often happens is that this person uses their intuition to build a product roadmap and then uses their powers of persuasion to push it out to the whole organization. While in rare occasions, this person may be so talented that their…

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