From the course: Public Relations Mistakes to Avoid
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Commenting with “no comment"
From the course: Public Relations Mistakes to Avoid
Commenting with “no comment"
- I was once in a media interview with one of my executives. The reporter asked a question and my executive responded with, "No comment." I thought they would move on quickly to the next question but that wasn't the case. The reporter got tense and immediately responded with, "Oh so you have a comment, "but you're not willing to share." My executive nervously said, "No, I really don't. "What do you mean?" Seems ironic, right. You might think that when you say no comment it translates to no comment. But what I learned in that moment is that when you say no comment to a reporter that in itself is a comment. To the media saying no comment actually implies guilt or omission. Here are some times where you might want to say no comment. One, if a reporter asks you about financials. Two, if you're asked personal family questions, or three, if you're probed on private trade secrets. It's very tempting to say no comment to…
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