From the course: Public Relations (PR) Foundations

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Identifying and countering misinformation in your PR

Identifying and countering misinformation in your PR

From the course: Public Relations (PR) Foundations

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Identifying and countering misinformation in your PR

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- The fight against fake news and PR is a multi-pronged approach. Whether you create fake news with inaccurate sources and inadequate fact checking or accidentally propagate someone else's misinformation, it's tied to your brand and requires action. Here's how to spot misinformation and counter its effects. Scrutinize the source. Check the publisher's reputation. Are they known for credible journalism, or do they have a history of bias or sensationalism? A quick web search can reveal their history. Corroborate sources. Don't rely on a single source, especially for breaking news. Look for reputable news outlets reporting the same story. Verify claims with official sources, research papers, or expert opinions. Check the about us section. Legitimate websites have a clear about us section outlining their mission and editorial process. If you see a lack of transparency, then it could be a red flag. Fact check the facts. Does the story have factual inconsistencies? Watch out for misleading…

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