Remarketing Strategies with Google Ads and Analytics
With Amy Bishop
Liked by 2,017 users
Duration: 1h 1m
Skill level: Intermediate
Released: 5/17/2021
Course details
Turn the people who have already interacted with your brand into paying customers with the power of remarketing. In this course, Amy Bishop teaches the fundamentals of remarketing with Google Ads and Analytics. She shows you how to design a remarketing strategy that works for your business by diving deep into your audience and aligning ads with their interests. Discover key remarketing strategies for common business use cases—like lead generation and ecommerce. Then learn how to segment and create your audiences and measure the ongoing effectiveness of your remarketing efforts all using the intelligent, industry-standard Google Marketing Platform. Plus, get tips for avoiding traffic cannibalization, performing risk-free audience testing, and identifying micro-conversion opportunities.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Meet the instructor
Learner reviews
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Derek Polotnianka
Derek Polotnianka
Asesor Experto en Prepagas | +2.500 casos analizados | Ahorro real 20–40% sin perder cartilla | Fundador Elegir Salud
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Kudakwashe Tinarwo
Kudakwashe Tinarwo
Digital Marketing Team Leader | SEO, Paid Media & Customer Experience | Scaling Brands Across Finance, Insurance & E-Commerce | Remote-Ready
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Mani G.
Mani G.
Product @Yelp | Builder & Engineer-Leader | AI Strategy, LLMs & Product Growth | Turning messy ideas into clear, high-velocity products |…
Contents
What’s included
- Test your knowledge 5 quizzes
- Learn on the go Access on tablet and phone
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