From the course: Remarketing Strategies with Google Ads and Analytics
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Using analytics to identify audiences
From the course: Remarketing Strategies with Google Ads and Analytics
Using analytics to identify audiences
- All right. Let's say you want to test remarketing but you don't have all the money in the world. So, you want to start with a small test. The best way to get the most bang for your buck is by focusing on the highest intent audiences. Not by remarketing to just anybody and everybody. But, how do you find those? So in this module, we're going to discuss how to use Google Analytics to identify high intent audiences. To do this, we're going to create a few different custom reports to look at things like average session duration and page depth to try to get a sense of whether there are any demarcation points in which a person is more likely to convert. For example, if a person spends 10 seconds onsite, are they more likely to convert than somebody that spends two seconds on site? Or is there a certain behavior that has a corresponding increase in conversion rate that would indicate that folks engaging in that behavior were…
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