From the course: Revenue Enablement: Achieving Your Sales Targets with Scalable Strategies

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Align your priorities

Align your priorities

All right, imagine this. You're in the kitchen, ready to whip up the perfect lasagna. You've got all the right ingredients, you're following your grandma's secret recipe to the T, but somehow it still tastes off. You put in all that work, you're still hungry, and you're frustrated, right? That's what it feels like when your enablement initiatives aren't aligned with the company's goals. No matter how hard you work, it doesn't hit the mark. But don't worry. You're about to get the perfect recipe for whipping up revenue success. By the end of this lesson, you'll be a pro at aligning your enablement team's strategic priorities with those of the business. You'll know how to make sure every single effort you put in directly supports the big-picture goals of the company. First off, let's talk about understanding the company's objectives. You can't hit a target if you don't know where it is, right? So you need to get crystal clear on what's your company's top goals. Is it all about that…

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