From the course: Revenue Enablement: Achieving Your Sales Targets with Scalable Strategies
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Enablement vs training
From the course: Revenue Enablement: Achieving Your Sales Targets with Scalable Strategies
Enablement vs training
A common misconception is that “Enablement” is just a fancy term for “The Training Department.” It's true that training is an important responsibility of Enablement, but the two are not the same. By the end of this lesson, you'll be able to explain the distinction between Training and Enablement and describe how these two functions work together to drive revenue performance. Both Training and Enablement are focused on empowering the sales team to perform at their best. The goal is to provide the knowledge, skills and tools that reps need to drive revenue. But here's the difference. Training is a specific activity within the broader scope of Enablement. It's about delivering structured and outcomes-driven learning experiences, whether a rep is going through an onboarding program, completing a certification, or attending a skill-development workshop. Training is often reactive and focuses on transferring knowledge or skills as quickly as possible. This is a need when new product…
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