From the course: Rock Your LinkedIn Profile

Transform your profile into a story that stands out - LinkedIn Tutorial

From the course: Rock Your LinkedIn Profile

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Transform your profile into a story that stands out

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- Connection, impact, authenticity and strengths. What do all these words have in common? They're key ingredients used in the recipe for crafting a great story. Now, let's be real. A story probably isn't the first thing that comes to mind when you think of LinkedIn. Chances are, the word "resume" probably feels way more relevant in this scenario. But hear me out. Resumes feature bulleted lists of accomplishments, additional documents outlining references, and involve creating a new version every time you apply to an open role. Now, what if you could have all this in one spot and employers and others in your network could see a living, breathing professional portfolio of you? Well, that's where your LinkedIn profile comes in. Your LinkedIn profile helps you speak to who you are and what you do. Think of it as a dynamic digital portfolio that tells your professional story. Your LinkedIn profile highlights your experience, accomplishments, and key skills. It also includes content such as videos, photos, articles, and presentations that bring your work to life and help your professional community connect to who you are and what you do. In this course, I want to challenge you to think about your profile as less of a resume and more of an opportunity to tell your unique professional story. Have you created and posted videos on other social media sites? Perhaps you've designed, built, and launched a website. Or maybe you love creating how-to videos to share with others. Guess what? You can add these to your LinkedIn profile as video content and website links. Did you take behind the scenes photos or snap pics at a work or industry event? Get excited. These can be included in your profile, as well. And lastly, you might have slide decks, PDFs, or other visual content you've created for presentations, client meetings, or workshops you've led. Consider putting examples of those in your profile, too. The thing is, this is your digital portfolio. You want to showcase who you are, the incredible work you do, and the impact you've made throughout your career. Remember that famous quote by Maya Angelou? "People will forget what you said, "people will forget what you did, "but people will never forget how you made them feel." That's exactly what a LinkedIn profile is all about. Focus on bringing your work, achievements, and career journey to life by making people feel something. Are you ready? The main character in this story is you, and together, we're going to craft a LinkedIn profile that brings your professional journey to life.

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