From the course: Sales Prospecting: How to Connect with Today’s Busy Buyers
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Set your minimum and maximum goal
From the course: Sales Prospecting: How to Connect with Today’s Busy Buyers
Set your minimum and maximum goal
- Whether you're writing emails, making calls, or stopping by to meet prospects, you need something that will tell you if you're being effective or not. The only way to know if your prospecting is effective and to keep yourself motivated while prospecting is to set minimum and maximum goals for yourself. Think of it like running a marathon. Your minimum goal might be to just finish the marathon. However, if your training, diet, and preparation all work in your favor, your maximum goal might be to actually win that marathon. Anything that falls between this minimum and maximum goal that you've set for yourself can be considered a win. Let's start with your minimum goal. This is the goal that you must achieve as a minimum in order to consider your efforts as successful. Here are some examples of common minimum goals in prospecting. A minimum goal of 20 outbound calls per day. A minimum goal of a second meeting with a…
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