From the course: Sales Prospecting: How to Connect with Today’s Busy Buyers
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Track your progress when prospecting
From the course: Sales Prospecting: How to Connect with Today’s Busy Buyers
Track your progress when prospecting
- Minimum and maximum goals are intended to motivate you to remain productive in your prospecting efforts. Unfortunately, what they don't tell you is whether your efforts are actually being effective. If you're making outbound calls each day, how do you know if the script you're using is resulting in the most possible meetings? If you're using social media as a way to find and connect with prospects, how do you know which platform is most effective? If you are using a follow-up email sequence for missed meetings by prospects, how do you know the ideal number of follow-ups to send before you should use a different approach? The answer is to identify the ideal metrics for your prospecting efforts. There are three key areas you should measure to ensure that your prospecting is successful. First, progress against targets. Second, methods of prospecting. And third, frequency of your prospecting. First, let's look at…
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