From the course: Sales Strategy: Using AI and Automation to Sell More

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The process of selling

The process of selling

- Once we have our prospect's attention and we've uncovered opportunities, we actually sell. This is the most fun and most interesting part of the sales process, and where salespeople really show their value, where salespeople are truly differentiated from marketing, customer services, or any other customer facing entity within a business. It's where we earn our buck and where we thrive most, and this part is crucial because without it, we've put in all that effort to uncover opportunities just to waste them through poor opportunity management or bad closing techniques. So it's crucial to bridge that gap between opportunity open and close as smoothly and effectively as possible. But before we jump in, what tasks fall into the category of selling? They're simply managing our pipeline filled with all of these new opportunities that we found through prospecting, building quotes and proposals for our prospects to detail our…

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