From the course: Salesforce AI Fundamentals

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Einstein for leads

Einstein for leads - Salesforce Tutorial

From the course: Salesforce AI Fundamentals

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Einstein for leads

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- [Instructor] So now let's jump into our first object, which is going to be Einstein for Leads. So the main lead-specific tool that you will come across is lead scoring. So it uses machine learning to detect previous lead patterns and it outputs a score. As you can see here on this screenshot of the lead scoring, it can give you a score on a zero to a 100 basis and it'll give you different positives that you have as well as some action items, so here you can see the top positives are industries consulting, and the state is Pennsylvania, and it gives you other positive traits from the lead that Einstein has indicated in the past that these are positives for your company and have led to previous leads being converted, but it's very similar to a Einstein prediction, but it just takes the qualities of that lead to give them a score. Then you can take the score and you can use it to guide your day-to-day as a salesperson and to reach out to the highest-scored leads. And this is a super…

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