From the course: Script Writing for Business Videos

Determining style

From the course: Script Writing for Business Videos

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Determining style

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- Style is one of the most important parts of your infrastructure and frankly, the most fun part to think about. So when I'm thinking about style, I might draw myself some storyboards and I'm a terrible artist, but that's okay. I don't have to do the final artwork and think about what the style is of my production. So is it going to be a documentary style with some talking heads and some natural backgrounds? Is it going to be a really kind of cutty and, you know, very commercial kind of style? As you can see, this is very descriptive photograph. Is it going to be maybe something that's very archival and sort of historical and, you know, is kind of almost like old film style and have a lot of sense of history about it? Is it going to be something that's animated? Maybe it's going to have little animated stick figure characters and they're all going to be talking to each other in little sound bubbles. So I have to kind of describe to myself in my mind the style before I ever start writing, because that's obviously going to inform the way that I write the script. The flow of the script, how the characters interact, et cetera. One thing everybody's really into these days is infographics. So maybe you have something that's really a flow, a graphical flow that's animated, and you're going to have that in your storyboards. Whatever you choose to do, just rough something out for yourself. Make sure you share it with whoever has to make decisions, because really the style is going to inform everything else about how you write this script.

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