From the course: SEO Copywriting: Crafting Content for Both Humans and Search Engines
Join today to access over 24,700 courses taught by industry experts.
Creating a high-quality online writing process
From the course: SEO Copywriting: Crafting Content for Both Humans and Search Engines
Creating a high-quality online writing process
- [Instructor] Writer's block happens when you plan to start and finish a piece in one sitting without setting yourself up for success. It's much more effective to break up the process into smaller steps. I'll introduce a writing process that you can use as a foundation for your ideal workflow. First, writing a content brief. Don't start any content creation without clear direction. Specifically, you'll need to begin by creating a content brief. Your brief should address several important details, including the content's goal, topic focus and specific angle, project-specific details and features to include, keyword data, if relevant, research material and/or competitor content to improve on, and the buyer's journey stage. Start with keyword research before writing to validate ideas. Successful keyword research requires understanding the content's subject and those likely to engage with it. Your keyword research should inform the content's structure. Check out my content brief template…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.