From the course: SEO: Keyword Strategy
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Measure keyword and content optimization
From the course: SEO: Keyword Strategy
Measure keyword and content optimization
- [Narrator] If you get a paycheck, you know how to read a data table. While all of the deductions are listed and the amounts, there's only one number that you care about, what gets deposited in your bank account. In analytics, we do roughly the same thing, but we can use those line items to learn how to make a better visitor experience, improve processes and find opportunities. We start with tracking conversions that directly impact business objectives. Usually those are leads, sales, registrations or subscribers. Then we look at the landing pages report for organic visit entries. We get this data before your SEO efforts to find a comparative baseline, and we use it to show a result from our efforts. I love bounce rate, but in this context, never as a standalone metric. For example, someone might visit your site just to find your address or phone number and then leave. In this case, the visit was successful even though it counts as a bounce, so it's vital to consider bounce rate in…
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