From the course: The Ultimate Guide to B2B Digital Marketing
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Convert with solutions pages
From the course: The Ultimate Guide to B2B Digital Marketing
Convert with solutions pages
B2B buyers that come to your website and then reach out to speak to your sales team rarely do so after visiting just a single page. Most buyers that end up reaching out will have read several pages on your site. HubSpot estimates that this number is five or six. In my own experience, it's at least three or four. So where do you send buyers after they've read your homepage? In this lesson, I'll describe an approach to building compelling solutions pages so that you can give your buyers a clear second step as they browse your site. There are two main ways that a buyer will land on one of your solutions pages. The first is through the homepage. They've read your story at a high level and they're looking for more detail. The second is directly from a third party site like social media, where you've promoted the page. Either way, this buyer has self-selected a specific use case for your product, giving you an opportunity to explain how it works with more context. Many B2B products can be…
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