From the course: The Ultimate Guide to B2B Digital Marketing
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Identify key website pages
From the course: The Ultimate Guide to B2B Digital Marketing
Identify key website pages
If you spent time looking at other B2B websites for inspiration, you may notice that they have a lot of pages and for good reason. Research from HubSpot, a leading provider of marketing technology, suggests that websites with 50 to 100 pages get 48% more traffic than websites with fewer than 50 pages. But that can be a little intimidating if you're starting from scratch or starting over with zero pages. In this lesson, I'm going to show you four types of pages that are popular with buyers evaluating B2B products. While your site may grow to 50 or 100 pages or more one day, starting with these four page types should give you a solid foundation. Let's start with the obvious one. Every site needs a homepage. Your homepage should tell the story of your product or company at a high level. If you have multiple products, the homepage should either focus on your main product or tie all of your products together. Many companies start out with a one page website that only has a home page, and…
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