From the course: The Ultimate Guide to B2B Digital Marketing
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Write content that ranks
From the course: The Ultimate Guide to B2B Digital Marketing
Write content that ranks
For most B2B companies, the best way to show up when customers are searching is to write educational content. But it's not enough just to publish the content by implementing a few SEO rules. You'll maximize the chances that your content shows up first in search results. There are two ways to get search engine optimized content onto your website. The first is to optimize existing pages to rank for your target keywords, and the second is to write brand new content. Starting with your keywords in mind. In my experience, starting from scratch and writing dedicated content for each keyword you want to rank for is the most reliable path to success. If you want people to find your existing pages, you can always add links to them in your new SEO pages. Once you have selected a keyword and confirmed that it has some search volume, you're ready to start writing your content. The most common type of SEO content is a blog post and for good reason. Blog posts are very effective for you. Start by…
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